The Vazhakulam pineapple is cultivated in an area which spreads to about 45 km north, 40 km west, 35 km east and 110 km south from Vazhakulam, the heart land of Vazhakulam pineapple. It has been an encouraging potential of commercial crop for income and export earnings. Pineapple cultivation offers lucrative income for growers especially with the establishment of high planting density in farm and the use of cultivar that provide a stable yield and high resistance towards disease. Our industry contributes greatly to the socioeconomic development of the country. It helps to promote economic development in the nation.
The most popular commercial pineapple variety in India is Giant Kew. Other important verities are Queen, Kew, Mauritius, Charlotte, Rothchild, Jaldhup, Desi, Lakhat, etc.

Qualitatively, Queen is the outstanding table variety used mostly for preparing Juices, concentrates, squashes and pulps.
The ‘Kew’ variety belonging to the Cayenne group is the leading commercial variety. Its properties are considered suitable for canning purposes. ‘Charlotte Rothchild’ is a variety that is partly under cultivation in Kerala and Goa. Fruit characteristics and taste are similar to Kew and Queen.
We all know pineapples are brimming with the key antioxidant Vitamin C, but there are many other benefits of eating this nutrient-dense fruit regularly:
Rich in antioxidants including vitamin A and beta carotene, which help boost your immune system and eyesight Rich in fibre which aids your digestion Contains manganese, a trace mineral that helps keep your bones strong Also has an enzyme called bromelain, which breaks protein down into simpler substances to provide amino acids needed for digestion

To add to all this goodness, there are about a million healthy recipes that have pineapple.
From the beginning, we have always been a reliable fresh pineapple producer in terms of providing satisfactory service and the best quality proven by our capability. Our heritage brand are well-supported by our strong distribution network, which helps us to serve many thousands of Indian customers.We think locally, while keeping tab on international trends bringing the best to benefit our clients and their customers.
Marketing of fresh pineapple also poses problems due to its highly perishable nature. Mature pineapple fruits cannot be stored for more than 4-5 days after harvesting. Therefore, it is necessary to take ample care to avoid any injury to fruits while transporting to major consumption centres.

Working along for the aims over the years
Promote pineapple and passion fruit cultivation
Develop  viable fruit production technology and transfer to the stake holders
Boost organic farming and Good Agricultural Practices (GAP) for safe production and health security
Develop pineapple and passion fruit varieties resistant to virus diseases
Facilitate processing, product diversification, utilization, export and waste management
Real time access and use of technology for problem solutions