All  Kerala Pineapple Merchant Association (AKPMA) was founded in 1986 by a young charming merchant named Jose Perumbillikunnel and 27 members. In his leadership, the merchants and the farmers united to form the society AKPMA giving a bright new future to the pineapple city. As a first step, they built the infrastructure needed for the society which now stands as a gem in the city of Vazhakulam. In the event of celebrating 35 years of success, many charitable contributions were offered to the local community by APKMA including pensions, insurances, education, awards, and even provision of homes for helping the needy as a symbol of a kind humanitarian gesture.
There are about 15000 hectares of land today all over Kerala invested into Pineapple. This  is also one of the most exported fruits in Kerala. Even while areas of agriculture were being hit hard from time to time , people belonging to all age groups still found this sector a stable form of investment. This is because inspite of fluctuations in the market the farmers were quite capable to run their business profitably and successfully . We can therefore undoubtedly say that AKPMA contributed a fair share in the success  of many merchants and farmers in the pineapple business .